About Sandeep Maddheshiya
Developer, builder, and experimenter based in India. I focus on internet products, micro-SaaS, programmatic SEO, and backend automation.
Background
I worked as a Software Developer (SDE-1) at Collegedunia building production web systems and backend services, after a brief period at Mobiloitte in Pune. On July 31, 2026, I left full-time employment to dedicate 100% of my time to building independent micro-SaaS and internet products.
My early products included Resourcify (1,000+ mobile downloads) and the custom art e-commerce platform BelieversArt. Currently, I operate PhotoResizer (1,000+ daily organic clicks) and VisaReadyNow ($250+ micro-SaaS revenue).
Engineering Experience
Indie Developer / Builder
Independent · Full-timeDesigning, building, and operating independent micro-SaaS utilities, programmatic SEO platforms, and computer vision tools (VisaReadyNow, PhotoResizer, PawValid, MyDocStatus).
Software Development Engineer I (SDE-1)
Collegedunia · Full-time (Gurugram)Full-stack developer engineering 4 core production enterprise systems using Laravel (PHP), MySQL, Livewire, and third-party APIs:
- PreppIAS Evaluation Platform: Automated scanned answer sheet workflows and evaluator distribution, speeding up academic evaluation turnarounds by 3–5 days with real-time dashboards.
- CRM (Customer Relationship Management): Built lead tracking and pipeline management (~45% conversion tracking improvement) and integrated WhatsApp Cloud API for automated notifications.
- HRMS (Human Resource Management System): Developed employee onboarding, attendance, and leave management modules, cutting manual HR work by 70% and saving 25+ hours/month.
- ATS (Applicant Tracking System): Customized candidate pipeline tracking and interview coordination features, reducing hiring pipeline delays by 25%.
Software Developer Apprentice
Mobiloitte · Apprenticeship (Pune)Full-stack development training on Node.js, Express, React, MongoDB, user authentication, and payment gateway integrations.
How I Approach Projects
I prefer shipping functional, focused utilities rather than complex platforms. Before writing production code, I usually spend time researching keyword volumes, SERP competitiveness, and the actual economics of the problem.
My process follows a straightforward loop: BUILD → EXPERIMENT → MEASURE → LEARN. When an assumption is wrong, I document the post-mortem in the failure archive or experiment logs.
What Interests Me
- Micro-SaaS: Small, high-margin software solving specific operational bottlenecks.
- Programmatic SEO: Architecture, internal linking graphs, and indexing strategies for data-dense sites.
- AI & Automation: Computer vision and background automation pipelines that replace manual repetitive workflows.
- Developer Tooling: Fast, single-purpose CLI utilities and zero-dependency scripts.
Technologies (Evidence-Based)
No arbitrary skill ratings or vendor logo walls. Every tool listed below is tied directly to the projects in this portfolio where it was used in production.
Principles When Building
- Speed matters: Minimal client bundles, server-side rendering, and instant response times.
- No fabricated numbers: Real metrics only. If something isn't tracked yet, it is marked as such.
- Simple infrastructure: Static edge hosting, serverless functions, and minimal moving parts.